About us

Center of Excellence in Communication Innovation

For the development of quality of life and sustainability — Faculty of Communication Arts, Chulalongkorn University

Paper-craft illustration of several ribbons braided into a single knot

Our story

The Center of Excellence in Communication Innovation was founded under the Faculty of Communication Arts, Chulalongkorn University, as a hub for building knowledge, developing innovation, and driving communication that improves quality of life and sustainability.

We work with government, business, and civil society through research, tool development, training, and partnership networks — so that communication innovation genuinely benefits Thai society and the region.

Vision

To be a leading center in communication innovation, creating positive impact on quality of life and sustainability nationally and regionally.

Mission

Build knowledge, develop innovation, and connect networks to raise the communication capacity of Thai society sustainably — with every project aligned with the Sustainable Development Goals.

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Our objectives

Teaching & Training

Develop knowledge and deliver communication-innovation training that people and organizations can put to use

Community Advocacy

Raise awareness and drive important issues for quality of life and sustainability through effective communication

Tools & Innovation

Research and develop tools, practices, and communication innovation that benefit society and organizations

Leadership

Experienced academics and practitioners with international research and partnership networks

Head of Research Operations Unit

Assoc. Prof. Dr. Smith Boonchutima

รศ.ดร.สมิทธิ์ บุญชุติมา

smith.b@chula.ac.th

Google Scholar↗Scopus↗ORCID↗ResearchGate↗Kudos↗Faculty Profile↗

263

Citations (GS)

h-index (GS)

Docs (Scopus)

Health Communication, Risk Communication, Digital Media, Transnational Communication, Social Media Research, Public Relations

Education

Doctor of Philosophy in Health Promotion Sciences (Sports Sciences), Chulalongkorn University, 2018
Transnational Communications & The Global Media, Goldsmiths, University of London, 2005
Master of Arts in Mass Communication (Advertising), Chulalongkorn University, 2000
Bachelor of Communication Arts (Advertising) (First-Class Honors), Chulalongkorn University, 2000

Experience

Associate Professor, Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University (2007–Present)
Head, Center of Excellence in Communication Innovation for Development of Quality of Life and Sustainability (2024–Present)
President, Asian Congress for Media and Communication (2024–Present)

News & impact

Media & film2026 · มติชน

10-year LGBTQ+ urban health data — Impulse Bangkok

As President of Impulse Bangkok, Assoc. Prof. Dr. Smith released 10-year data (2016–2025): syphilis positivity exceeded HIV; stigma still blocks testing. Advocates Dual Testing and a holistic urban health system.

View source↗

Leadership2024 · ACMC / ORCID

Assoc. Prof. Dr. Smith Boonchutima elected President of ACMC

Serving as President of the Asian Congress for Media and Communication (ACMC) since 2024, strengthening Asia-wide media and academic networks.

View source↗

Media & film2023 · DataXet

Thai Media Trends 2024 analysis — Comm Arts Chula × DataXet

Assoc. Prof. Dr. Smith analyzed Thai media trends for 2024–2025: faster streaming, AR/VR in campaigns, niche over mass content, authenticity of influencers, and AI in content creation.

View source↗

Selected publications

Longitudinal study of Thai people media exposure, knowledge, and behavior on dengue fever prevention and control

Journal of Infection and Public Health · 2017

citations

Utilization of dating apps by men who have sex with men for persuading other men toward substance use

Psychology Research and Behavior Management · 2017

citations

The impact of VTubers and streamers on the purchase intention of otaku and non-otaku respondents

Basic and Applied Social Psychology · 2023

citations

Evaluation of public health communication performance by Stufflebeam's CIPP model: A case study of Thailand's department of disease control

Journal of Business and Behavioral Sciences · 2013

citations

Deputy Head of Research Operations Unit

Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn

ผศ.ดร.ธีรดา จงกลรัตนาภรณ์

LinkedIn↗ORCID↗Faculty Profile↗

15+

Publications

25+

Thesis advised

17+

Years in academia

Crisis Communication, Environmental Communications, Persuasion and Negotiation, International Image and Reputation, Framing Theory and Public Relations Campaigns

Education

Ph.D. International Communication, Macquarie University, Australia, 2013
Ph.D. Communication Arts, Chulalongkorn University, Thailand, 2012
M.A. Speech and Communication Studies, San Francisco State University, USA, 2005
B.A. English, Chulalongkorn University, Thailand, 1998

Experience

Head of the Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University (October 2022–Present)
Assistant Professor, Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University (2009–Present)

News & impact

Media & film2025 · RYT9 / คณะนิเทศศาสตร์ จุฬาฯ

Film ‘Rueang Khong Rao’ — from research to peace in the Deep South

Asst. Prof. Dr. Teerada led an NRCT-funded project using self-transcendental narrative to create a short film that opens space for understanding and peacebuilding in Thailand’s Deep South.

View source↗

Leadership2022 · คณะนิเทศศาสตร์ จุฬาฯ

Asst. Prof. Dr. Teerada — Head of Department of Public Relations

Serves as Head of the Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University; formerly Deputy Dean for Research and International Affairs.

View source↗

Research2025 · Google Scholar

Survey on journalists’ use and impact of ChatGPT on Thai newsrooms

Research on how Thai journalists use ChatGPT and perceive its impact on newsroom practice — recent work on AI and journalism.

View source↗

Selected publications

Cognitive Load Theory in Online Education: Leveraging Interactive Media, Testing, Interaction and to Enhance Engagement and Active Learning

IEEE TENCON (with S. Boonchutima & W. Kongchan) · 2023

citations

Research on university students and techno-stress during COVID-19 pandemic

Learning Innovation Center / INTI Symposium · 2021

Crisis, environmental & international image communication (selected works)

Faculty of Communication Arts, Chulalongkorn University · 2022

Deputy Head of Research Operations Unit

Assoc. Prof. Dr. Pavel Slutskiy

รศ.ดร. Pavel Slutskiy

pavel.a@chula.ac.th

Google Scholar↗ResearchGate↗Faculty Profile↗

150

Citations (RG)

Publications (RG)

Education

Ph.D., Saint-Petersburg State University (2008) — Journalism (Political Science)
M.A./B.A. (cum laude) Public Relations — double degree, Saint-Petersburg State Electrotechnical University and Towson University, USA (1996–2001)

Experience

Associate Professor, Faculty of Communication Arts, Chulalongkorn University (October 2014–Present)
Faculty, Faculty of Journalism, PR and Advertising, Saint-Petersburg State University (September 2007–September 2014)
Faculty, PR Department, Saint-Petersburg State Electrotechnical University / LETI (September 2001–September 2009)

News & impact

Book2025 · Springer Nature

Springer books by Assoc. Prof. Dr. Pavel Slutskiy

Author of Communication and Libertarianism (2021), Philosophical Foundations of Communication Studies (2024), and Global Communication: Planning Global PR Campaigns (2025).

View source↗

Research2016 · Google Scholar

Companies’ accountability in sustainability: SDGs in five countries

Comparative analysis of companies’ SDG accountability communication across five countries — among Assoc. Prof. Dr. Pavel’s most cited works.

View source↗

Research2020 · Google Scholar

Freedom of expression, social media censorship, and property rights

Research on freedom of expression, social media censorship, and property rights — core themes in his libertarian communication scholarship.

View source↗

Selected publications

Companies’ accountability in sustainability: A comparative analysis of SDGs in five countries

Sustainable Development Goals in the Asian Context · 2016

citations

The phenomenon of Trump’s popularity in Russia: Media analysis perspective

American Behavioral Scientist · 2017

citations

Communication and Libertarianism

Springer (Book) · 2021

citations

Credibility of the official COVID communication in Thailand

American Behavioral Scientist (with S. Boonchutima) · 2022

citations

Names, titles, and profiles reference ORCID, Google Scholar, Scopus, ResearchGate, and the Department of Public Relations faculty pages (fact-checked August 2026). Metrics for Dr. Smith Boonchutima reference Google Scholar and Scopus Author ID 56167805200.

Center researchers

Researchers from many disciplines driving communication innovation, sustainability, and emerging technology

Center Researcher

Dr. Wassayut Kongjan

Lecturer, Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University

Social-issue communication, communication innovation, and community engagement — Deputy Dean for Academic Service and Social Engagement

Google Scholar↗ORCID↗YouTube↗Faculty Profile↗

Center Researcher

Prof. Dr. Wattana Viriyasitavat

Professor, Department of Statistics (Business Information Technology), Chulalongkorn Business School

Blockchain, Internet of Things, Business Process Management, Service Workflows, Cyber-Physical Systems

Google Scholar↗ResearchGate↗Chula News↗

Center Researcher

Prof. Dr. Lunchakorn Wuttisittikulkij

Professor, Department of Electrical Engineering, Faculty of Engineering, Chulalongkorn University

Metaverse, Wireless Communications, 5G and beyond, AI for communications, VR for smart factory and healthcare (Chulaverse / MANGOs)

wlunchak@chula.ac.th

Faculty Profile↗EE Department↗Google Scholar↗

Postdocs and PhD candidates

C2F postdoctoral fellows and PhD candidates supervised by and collaborating with the center

C2F Postdoctoral Fellow

Dr. Phyu Hnin Hlaing

ดร.พยู ฮนิน ไหล่ (Rashida)

C2F High-Potential Postdoctoral Fellowship, Chulalongkorn University

Center of Excellence in Communication Innovation, Faculty of Communication Arts, Chulalongkorn University

Health communication, ethical gamified interventions, migrant worker occupational health (WMSDs), public engagement

Google Scholar↗Co-authored paper↗

C2F Postdoctoral Fellow

Dr. Robbie Jan Vincent T. Buelo

ดร.ร็อบบี้ แจน วินเซนต์ ที. บูเอโล

C2F High-Potential Postdoctoral Fellowship, Chulalongkorn University

Indigenous communication, disaster public opinion, SALIGAN framework, AI in higher education, ASEAN media & communication

Google Scholar↗

PhD Candidate

Thinley Lhendup

ทินเลย์ เลนดุบ

PhD scholarship (C2F / related funding) · co-research with the Center

Digital communication preferences and environmental behavior; youth waste management education in Bhutan

Co-authored preprint↗

Dr. Phyu Hnin Hlaing and Dr. Robbie Buelo — C2F High-Potential Postdoctoral Fellowship · Thinley Lhendup — PhD in Environment, Development and Sustainability (EDS), Chulalongkorn University