Research
Publications from the center
Every service we deliver rests on a research base. This page collects the published work of the center's faculty — books, international journal articles, and conference papers. Select a title to open the original publication.
75 publications
Published works
61 publications
Openable online
3 books
Academic books (Springer)
2009
Publishing continuously since
Linked entries have been checked against the DOI registry or an independent academic index to confirm the authorship. Entries without a link come from the author's own ORCID profile — mostly Thai journals and conference venues that do not register DOIs.
75 items
2026
- Journal article
Co-designing a study on a health interventions with Myanmar migrant workers to address work-related musculoskeletal disorders in Thailand’s seafood industry
Research Involvement and Engagement · Assoc. Prof. Dr. Smith Boonchutima
- Journal article
Cross-Cultural Adaptation and Validation of the (Re)-emerging and ePidemic Infectious Diseases Stigma Scales in Thailand: A Study Protocol
Wellcome Open Research · Assoc. Prof. Dr. Smith Boonchutima
- Journal article
Enhancing fans and artists’ affective engagement and behavioral intentions in digital music streaming platforms through relational bonds: a case study of JOOX Rooms
Cogent Arts & Humanities · Assoc. Prof. Dr. Smith Boonchutima
- Journal article
From stigma to mainstream: a multi-stakeholder thematic analysis of anime consumption and community-driven communication in Thai Generation Z
Cogent Arts & Humanities · Assoc. Prof. Dr. Smith Boonchutima
- Journal article
In Defense of Advertising Value Equivalency
The Journal of Communication and Media Studies · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article
Relationship Marketing Communication of Horror Storytelling Programs
Journal of Communication and Management NIDA (e-Journal) · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
2025
- Journal article1 citation
ai, Post-Truth Realities, and Thai Students’ Information-Seeking Behavior
Manusya: Journal of Humanities · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article1 citation
From tradition to progressiveness: Analyzing Thailand’s image on youtube amid post-cannabis legalization
PLOS ONE · Assoc. Prof. Dr. Smith Boonchutima
- Journal article1 citation
The effectiveness of augmented reality in marketing communications on Generation Z consumer behaviour
Fashion, Style & Popular Culture · Assoc. Prof. Dr. Smith Boonchutima
- Book11 chapters
Global Communication
Springer Nature Singapore · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article
Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions
Cogent Social Sciences · Assoc. Prof. Dr. Smith Boonchutima
- Journal article
Reframing Thailand's Southern Border Conflict through a Self-transcendental Narrative Paradigm
Journal of Communication Arts · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
- Journal article
Trump in Russian Pro-Government Media: Analyzing Narratives and Metaphors in 2024 U.S. Presidential Election Coverage
American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy
2024
- Journal article7 citations
Perception of social media users regarding cryptocurrency investment adoption: a case of social media platform – Reddit
Cogent Business & Management · Assoc. Prof. Dr. Smith Boonchutima
- Journal article2 citations
Ethical gamified health communication intervention to prevent Work-related Musculoskeletal Disorders (WMSDs) in Myanmar migrants at Thailand's seafood factory: A study protocol
Wellcome Open Research · Assoc. Prof. Dr. Smith Boonchutima
- Journal article2 citations
Promoting upcycling fashion through DIY tutorials amongst Thai Generation Z
Fashion, Style & Popular Culture · Assoc. Prof. Dr. Smith Boonchutima
- Journal article1 citation
Customer-Brand Attitude Congruence and Purchase Intentions Among Thai Media Students in Higher Education: A Case Study of the Sansiri Brand
Media Education (Mediaobrazovanie) · Assoc. Prof. Dr. Smith Boonchutima
- Journal article1 citation
Praxeological Status of Unintentional Speech Acts
Journal for the Theory of Social Behaviour · Assoc. Prof. Dr. Pavel Slutskiy
- Book chapter
Challenging Gender Roles in the Environmental Issues
Multi-Stakeholder Contribution in Asian Environmental Communication · Assoc. Prof. Dr. Smith Boonchutima
- Book16 chapters
Philosophical Foundations of Communication Studies
Springer Nature Singapore · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article
Probability And Bayesian Inference In Human Communication
WACANA: Jurnal Ilmiah Ilmu Komunikasi · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article
Yes, You Should Own Bitcoin
Journal of Libertarian Studies · Assoc. Prof. Dr. Pavel Slutskiy
2023
- Journal article13 citations
The Chinese media narrative of Thailand as a tourist destination after the legalisation of cannabis
Heliyon · Assoc. Prof. Dr. Smith Boonchutima, Assoc. Prof. Dr. Pavel Slutskiy
- Journal article8 citations
The Impact of VTubers and Streamers on the Purchase Intention of Otaku and Non-Otaku Respondents: A Comparative Study
Basic and Applied Social Psychology · Assoc. Prof. Dr. Smith Boonchutima
- Conference paper4 citations
Cognitive Load Theory in Online Education: Leveraging Interactive Media, Testing, Interaction and to Enhance Engagement and Active Learning
TENCON 2023 - 2023 IEEE Region 10 Conference (TENCON) · Assoc. Prof. Dr. Smith Boonchutima
- Journal article1 citation
Perspectives on Online Learning and Technostress Experienced by Science and Non-science First-year University Students during COVID-19
PASAA · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
- Journal article
Segmenting Thai Generation Z Consumers on Cruelty-free Products: Their Value, Attitude, Brand Loyalty, and Purchase Intention
Communication and Media in Asia Pacific · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
- Journal article
The Inappropriate Content of Sexual Harassment in Thai Entertainment Programs
Journal of Communication Arts · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
2022
- Journal article4 citations
Online Video Game Influencer's Credibility and Purchase Intention
Drustvena istrazivanja · Assoc. Prof. Dr. Smith Boonchutima
- Journal article2 citations
Application of interactive sensory arts exhibition in promoting the protection of endangered species: The Elephant tales
Thinking Skills and Creativity · Assoc. Prof. Dr. Smith Boonchutima
- Journal article1 citation
Analysing Russian Reaction to 2021 U.S. Capitol Riots
American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article1 citation
Credibility of the Official COVID Communication in Thailand: When People Stop Believing the Government
American Behavioral Scientist · Assoc. Prof. Dr. Smith Boonchutima, Assoc. Prof. Dr. Pavel Slutskiy
- Journal article1 citation
Relationship between Chinese viewers’ attitude toward fansub videos and attitude against sponsorship
Cogent Education · Assoc. Prof. Dr. Smith Boonchutima
- Journal article
Attitudes and opinions about 360 virtual videos to relieve muscle pain and fibrosis in the neck and shoulder
Journal of Public Health and Development · Assoc. Prof. Dr. Smith Boonchutima
- Journal article
ENGAGE-A3 model: communication risk to involve Myanmar workers in AIDS prevention
HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima
- Journal article
Health Belief Model of the Retirees and Reducing Sodium Intake Campaign
Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
- Conference paper
Public Relations Internship during Covid-19 Pandemic: Lessons learnt from both mentors and mentees
Asia Pacific Public Relation Research & Education Network (APPRREN) Online Research Symposium 2022 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
2021
- Book24 chapters13 citations
Communication and Libertarianism
Springer Singapore · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article
Effectiveness of slow-paced safety instruction videos in conveying flight safety information to young first-time flyers
Journal of Public Health and Development · Assoc. Prof. Dr. Smith Boonchutima · From the author's ORCID profile
- Journal article
Factors Predicting Consumer’s Loyalty to One Stop Service On-Demand Application
Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
- Journal article
The Crisis Communication of Digital Television Channels with Administrative Penalties after Releasing News Reports of the Gunman Taking Hostages in Nakhon Ratchasima Province
Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
- Conference paper
University Students and their Techno-Stress During Covid-19 Pandemic
Online Symposium on Impact of Covid-19 on Media Usage · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
2020
- Journal article7 citations
Freedom of Expression, Social Media Censorship, and Property Rights
Tripodos · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article4 citations
Trump, Mueller Investigation, and Alleged Russian Election Meddling: Russian Media Coverage in 2017-2019
American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy
- Conference paper
Right to Clean Air' but What Went Wrong?: A Case Study on Global Public Relations in Local Communities in Thailand
Asia Pacific Public Relations Research and Education Network Research Symposium · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
- Journal article
The Requirement and Concern towards Health Form and Content Posted on Social Media for Working Age Women
Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn, Assoc. Prof. Dr. Smith Boonchutima
2019
- Journal article2 citations
Developing an HIV/AIDS risk communication intervention model among Myanmar migrant workers in a factory in Samut Sakhon, Thailand
HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima
2018
- Journal article4 citations
The Evolution of Trump’s Image in Russian Media
American Behavioral Scientist · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article1 citation
Is Video-art Becoming a Form of Popular Art? The case of Apple TV’s Aerial Screen Savers
IAFOR Journal of Cultural Studies · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article
#nodam in #maewong: Framing Analysis on the Roles of Social Media and Strategic Public Relations in Environmental Movement in Thailand
Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
- Journal article
Allocating Responsibility for the Damage from Deceptive PR-Materials Disseminated by the Media: A Thought Experiment
Tripodos · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article
Visual Merchandising in Sportswear Retail
Communication and Media in Asia Pacific · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
2017
- Journal article25 citations
Utilization of dating apps by men who have sex with men for persuading other men toward substance use
Psychology Research and Behavior Management · Assoc. Prof. Dr. Smith Boonchutima
- Journal article23 citations
Longitudinal study of Thai people media exposure, knowledge, and behavior on dengue fever prevention and control
Journal of Infection and Public Health · Assoc. Prof. Dr. Smith Boonchutima
- Journal article3 citations
Educating Burmese migrants working in Thailand with HIV/AIDS public health knowledge – a perspective of public health officers
HIV & AIDS Review · Assoc. Prof. Dr. Smith Boonchutima
- Journal article2 citations
PR Evaluation: Efficiency Coefficient
Vestnik of Saint Petersburg University. Language and Literature · Assoc. Prof. Dr. Pavel Slutskiy
- Conference paper
Bangkok 250: Role of PR in Urban Design and Development
International Research Symposium, "Future of Public Relations in the Asia Pacific: Sustainability, Social Responsibility and Social Media" · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
- Journal article
Correlates of colorism: freedom of speech and discriminatory advertising in thailand
International Journal of Social Sciences · Assoc. Prof. Dr. Pavel Slutskiy
- Conference paper
Right to Clean Air" but What Went Wrong? A Case Study on Opportunities and Obstacles to Communicating Climate Change on Social Media in Thailand
Tenth International Conference on Climate Change: Impacts and Responses Research Network · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
2016
- Journal article
Communication in Adopting Moral Norms
MANUSYA · Assoc. Prof. Dr. Pavel Slutskiy
- Journal article
Gays Dating Applications: Information Disclosure and Sexual Behavior
Journal of Health Research · Assoc. Prof. Dr. Smith Boonchutima
- Book chapter
Muslim Consumers in Thailand and Marketing Public Relations: Decision Making Factors in Purchasing Food, Products and Tourist Service
Religion, Media and Marketing in a Complex Society · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
- Conference paper
Thai-Muslim Consumer Behavior toward Marketing Public Relations of Tourism
20th Annual International Conference of American Society of Business and Behavioral Science · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
- Journal article
The Role of Social Media In Political Advertising: An Exploratory Investigation of the Bangkok’s Election
Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
2015
- Journal article
Survey Results of Knowledge Sharing Preferences and Practices in Public Health Communication Professionals in Thailand's Department of Disease Control: a Descriptive Study
Journal of Health Research · Assoc. Prof. Dr. Smith Boonchutima
2014
- Journal article
Key qualitative and quantitative indicators: towards an integrated evaluation framework for government websites in Thailand
International Journal of Business and Systems Research · Assoc. Prof. Dr. Smith Boonchutima
- Conference paper
Thai Citizens' Utilization of Social Media Communications Devices during the Bangkok Governor Campaign in 2013
American Society of Business and Behavioral Science · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
2013
- Conference paper
Mixed methods for public relations research: Environmental campaigns in Bangkok
The International Graduate Conference 8 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
2012
- Journal article
Global Warming Campaigns in Bangkok: Framing Analysis and Campaign Effectiveness
The International Journal of Climate Change: Impacts and Responses · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
- Conference paper
Global warming in Bangkok: Framing analysis and campaign effectiveness
The International Conference of Climate Change: Impacts & Responses · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
2011
- Conference paper
Green campaigns in Thailand: Use of mixed methods in environmental communication studies
The International Graduate Conference 7 · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn
2010
- Conference paper
Thai citizens and environmental myths: Public and private frames of global warming in Thailand
The International Graduate Conference 6, · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
2009
- Journal article
Global Warming in Bangkok: Environmental Network Communication
Journal of Language and Culture · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
- Conference paper
Power and paradox: Global warming discourse in magazine advertisements
The International Conference on Communication & Sustainable Development in the Next Decade · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
- Journal article
Viral Communication through Forward E-mails and Audience Responses
Journal of Public Relations and Advertising · Asst. Prof. Dr. Teerada (Ne) Chongkolrattanaporn · From the author's ORCID profile
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