One set of health content will not serve every workplace — private, government and factory staff want different things

Working-age women are the group that most actively seeks out health information and passes it on to the people around them — yet food and health care is also the single largest category of fake news circulating on Thai social media. What form of health content do these women want, what worries them about it, and do women in different kinds of workplace want different things?

A quantitative survey using a closed-ended questionnaire with working-age women aged 15 and over at thirteen organisations in the ThaiHealth network across Bangkok and its vicinity, grouped into government and state enterprises, private companies, and factories. A quota of 100 per organisation (50 at two large factories) targeted 1,200 respondents; 1,074 questionnaires were returned. Reliability exceeded 0.70 on every variable. Analysis used descriptive statistics and one-way ANOVA.

• Women in private companies wanted animated video (mean 4.20), infographics (4.17) and photographs (4.16) significantly more than the other two groups, while women in government and state enterprises (3.02) and in factories (3.01) wanted plain text more than private-sector women did (2.47).
• Each group's top-rated technique differed: private-sector women chose before-and-after comparison (4.21), government women chose supporting medical information (3.99), and factory women chose practical advice (3.68).
• All three groups ranked “providing knowledge” first as a content type (government 4.18 · private 4.34 · factory 3.83).
• Their leading worry differed too: private-sector women worried most that information was incorrect (4.30), while government and factory women worried most that it might violate someone else's rights (4.20 and 3.81).
• Three things showed no significant difference across the groups: the technique of expressing emotion (F = 2.872), concern about too much information (F = 2.501), and concern about technical jargon (F = 1.666).

For anyone producing workplace health media, this says the same content should be repackaged by organisation type rather than distributed identically everywhere. The authors recommend more visual storytelling — animated video, infographics and photographs — and that any article shared must come from a credible source.