Insights
Insights
What our research has found, written for people who do communication work. Every figure comes from a published study with a summary you can follow up.
21 October 2026
The channels are there, the trust is not: what Thailand's 2026 news data tells public communicators
Data from 2026 shows Thais get their news on Facebook and LINE, yet trust in news has fallen to 47%. How should government agencies communicate so that people believe the message and act on it?
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21 October 2026
Let AI help, but don't let AI tell the story
A six-country survey finds 62% are comfortable with news written by people, but only 12% when AI writes it all. How should organisations use AI in communication without losing trust?
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20 October 2026
Our best campaigns may not be written by us
Three studies with Myanmar migrant workers point the same way: when the audience helps design the message from the start, it reaches people the organisation could not reach before.
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