Research summary
Perceived value pushes people into crypto, perceived risk pulls them back — and who they are decides which wins
Summarising the article
Perception of social media users regarding cryptocurrency investment adoption: a case of social media platform – Reddit
Assoc. Prof. Dr. Smith Boonchutima · Cogent Business & Management · 2024
The question
Retail investors drive much of cryptocurrency's adoption, yet the perceived value and perceived risk behind their decisions have not been examined closely. This study addresses that gap.
How it was done
A survey of 200 social media users active on Reddit, analysing the interplay between perceived value, perceived risk, demographic factors, and the adoption of cryptocurrency investment.
What it found
- Perceived value positively influences acceptance of cryptocurrency investment.
- Perceived risk exerts a negative influence.
- Age, education, gender, monthly income, and investment experience all moderate the relationship between those two forces and adoption.
Why it matters
For anyone communicating about finance, the finding says a single message will not work across audiences: how much weight people give to value versus risk shifts with their age, education, income, and investing experience.
Limits to know before citing this
A survey of 200 Reddit users — a distinctive online community, not a representative sample of investors generally or of users in Thailand.
Cite this work
Pick a style and copy it straight into your bibliography
Rodpangtiam, A., Boonchutima, S., & Mazahir, I. (2024). Perception of social media users regarding cryptocurrency investment adoption: A case of social media platform – Reddit. Cogent Business & Management, 11(1), Article 2402513. https://doi.org/10.1080/23311975.2024.2402513
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