Center of Excellence Head Invited to Lead Executive Crisis Communication Training

We are pleased to announce that Associate Professor Smith Boonchutima, Ph.D., the Head of our Center of Excellence, has been invited to lead a prestigious executive training program on strategic crisis communication. This invitation recognizes Dr. Boonchutima's expertise in the field and highlights our center's growing influence in professional development for high-level executives.

The one-day intensive course, titled “Strategic Crisis Communication: Empowering C-Level Executives,” will be hosted by The Sharpener Co. Ltd. It aims to equip C-suite leaders with essential skills for managing corporate image and personal conduct during crises, professional media response techniques, and transforming challenges into opportunities through effective communication.

Key aspects of the program include Four-Eye Meetings (personalized coaching sessions), role-playing exercises simulating real-world crisis scenarios, group discussions sharing experiences and best practices, and AI-assisted learning utilizing cutting-edge technology for communication strategy development.

Dr. Boonchutima will guide participants through crucial topics such as managing corporate image and personal conduct during crises, professional media response techniques, developing effective statements in emergency situations, and transforming crises into opportunities through positive communication.

This invitation not only showcases Dr. Boonchutima's reputation in the field but also reinforces our Center of Excellence's commitment to advancing knowledge and best practices in crisis communication. We are proud to see our expertise being shared with top executives across industries.

The training program is scheduled to suit the company's needs and is limited to a select group of C-Level executives. For more information about the course or to inquire about future training opportunities, please contact our center at +66 81 991 7673 or info@thesharpener.school.