Assoc. Prof. Dr. Smith Boonchutima Delivers Leadership Training at Krungthai Bank

On July 23, 2025, Associate Professor Dr. Smith Boonchutima served as a keynote speaker for the Leadership Acceleration Program, designed to enhance management skills for middle-level executives at Krungthai Bank Public Company Limited. The training focused on “The Art of Communication & Influencing.”

The comprehensive program covered organizational communication, information management, informal communication channels (word-of-mouth and rumors), presentation skills, conflict management, and crisis communication. The afternoon session emphasized digital public relations, including news writing techniques, understanding news value and components, and practical application of AI tools such as Claude, ChatGPT, Bing, Gemini, and Gamma.app for content creation, culminating in hands-on exercises.

Organized by Sasin Graduate Institute of Business Administration, this program aims to develop the capabilities of Krungthai Bank's middle management. Dr. Smith Boonchutima's recognized expertise in both academic and professional circles made this training particularly valuable for participants seeking to enhance their leadership and communication competencies.